It’s Skinny is a low calorie, zero net carb, gluten-free brand that's reimagining the pasta category to provide healthier pasta alternatives to consumers. We’re Amazon’s #1 selling pasta & are in over 6,000+ retail locations across the U.S. Join us as a shareholder.
Top 3 Reasons to Invest
1. Surging Sales
Trailing 12-month revenue
Top Selling Pasta on Amazon
80%+ Annual growth since 2020
2. Backed by Leading Investors
3. Massive Market Opportunity
- 50 million people need a pasta that works for them
- 20,000+ New Retail Doors
- $131B Global Pasta Market
How Your Investment Will Accelerate Our Growth
We plan to use capital from this funding round for marketing investment that accelerates consumer acquisition in both the digital and retail arenas. Past performance shows that we can efficiently ramp up our marketing spend to drive more customers across all of our sales channels:
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Making Pasta Work for Everyone
1 in 7 people in the U.S. consume a low glycemic diet due to health conditions such as diabetes, celiac, or Crohn’s disease, or due to dietary restrictions, yet low glycemic pasta options only make up less than 1% of the total pasta market. Simply meeting the demand of low glycemic dieters presents a multi-million dollar opportunity. This leaves millions of consumers who cannot fill their pasta needs.2
Current Pasta Category Composition
4.5 Calories per Serving
What if pasta was different?
At It’s Skinny, we are changing the way the world eats pasta by providing a delicious, healthy low-glycemic pasta option. Our pasta is made from Konjac, a commonly used plant from Asia full of fiber, remarkably low in carbs, and great at capturing rich, bold flavors just like traditional pasta.
Leading Sales in a Fast-Growing Market Segment
It’s Skinny can be found in over 6,000 retail stores and is the #1 selling pasta on Amazon with a 35% repeat purchase rate. That’s led to 80%+ annual growth since 2020 and our current $8M trailing 12-month revenue.
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Backed by Tim Draper and Other Leading Investors
Some of the top investors in the world are taking note of the opportunity in It’s Skinny. Tim Draper awarded us a $1 million investment on Meet the Drapers. We’ve also received investments from a who’s who of health, marketing, and finance experts. This is your opportunity to become an It's Skinny shareholder alongside an exclusive club of successful entrepreneurs, noteworthy investors, and industry experts.
Secured One Million Dollar Investment after Winning Season 5: Meet the Drapers
Exclusive Investor Perks
Invest and be eligible to receive exclusive perks:
All Bonus Shares (if any) will be issued after the completion or termination of this Offering.
Invest In A Visionary Team
Bryan is the co-founder of It’s Skinny. Bryan has a diverse financial and operational background serving as an operating executive, financial advisor, and investment banker with more than 10 years of experience in Consumer Packaged Goods (CPG), financial services, management consulting, and wealth management industries. Bryan has led sell-side and buy-side efforts in consumer goods since 2017. In 2017, he aided in the acquisition of Original Soupman from bankruptcy. In 2019, he led the buy-side efforts for a $28M bid to buy Gatti’s Pizza out of bankruptcy. Bryan also led several notable sell-side fundraising efforts in consumer goods for well-recognized brands like Sugarfina and Good Wipes.
Elad is an expert in product development, specializing in Konjac. He boasts more than 20 years of leadership in the food and production space, over 10 years of which were spent working with Konjac. Elad has a unique palate, which aided him as a chef at a 3 Michelin-star Italian restaurant in Italy. Elad has also brought companies public, most notably, as a Board member in an Israeli-Canadian public company, listed in Canada (CSE).
Barb has an impressive background with over 25 years of experience in Sales and Management within the CPG industry between Unilever and Campbell Soup Company. During her time working with large CPG manufacturers,
Barb learned the value of relationship-based selling which she has leveraged in her transition to startup CPG brands. As a co-founder of It's Skinny, Barb has grown distribution to an impressive 6,000 retail doors in just 2.5 years.
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
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We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the "Shares") of It's Skinny (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: firstname.lastname@example.org
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
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$2.32 + a 2% investor fee for each transaction.
$500 + 2% investor fee, totally $511.14
The company offers a unique and proprietary product — a low-calorie, low-carb pasta made from konjac plant — that stands out in the booming health food sector. It taps into the significant demand from consumers with dietary restrictions, such as those with diabetes, celiac disease, or those following ketogenic, paleo, or Whole30 diets. Furthermore, "It's Skinny" has demonstrated impressive traction with substantial sales growth, notable endorsements, and a strong online presence, particularly as a top seller in the Italian Pasta category on Amazon. The brand's mission to become a leader in the Low Glycemic Pasta market within two years underscores its ambition and growth potential. With an addressable market valued at $1.7 billion and a product that aligns with current health trends, investors have the opportunity to be part of a company that's not only reshaping the way we think about pasta but is also poised for significant financial growth. The combination of an experienced team, a clear strategic vision, and a product that caters to an urgent consumer need creates a persuasive case for investment.
"It’s Skinny" generates revenue through a multi-channel approach:
• Online Sales: Leveraging e-commerce platforms like Amazon, where they are a top seller in the Italian Pasta category, and their own website, which is supported by digital marketing strategies including Facebook ads and email marketing to a substantial subscriber list.
• Retail Distribution: Their products are stocked in over 6,000 retail locations nationwide, including major grocery chains like Publix, indicating a strong physical retail presence.
• Direct Marketing: Utilizing a direct-to-consumer model via their website, supported by a robust customer email list and SMS marketing to drive sales and repeat purchases.
This diversified strategy enables them to capture different segments of the market, from online shoppers to traditional retail customers, enhancing their revenue streams and market penetration.
The company has reported a run rate of $10 million in sales, with year-over-year growth of 80-100% since inception, indicating a strong and growing demand for their product. They've also successfully penetrated retail markets, with their pasta available in 6,000 retail doors including major outlets like Publix, and club stores such as BJ's and Sam's Club, further validating consumer interest. Moreover, "It's Skinny" has secured the top spot on Amazon in the Italian Pasta category, which not only reflects their e-commerce strength but also suggests a positive reception from online consumers. Endorsements from high-profile individuals and positive customer testimonials serve as additional proof that there's a real appetite for their low-carb, low-calorie pasta alternatives. All these factors combined suggest that "It's Skinny" has a product that resonates with consumers, fulfilling a specific need in the food industry that is likely to drive continued purchases.
The category has seen the largest Pasta manufacturers quickly follow trends (gluten-free pasta) where their Supply Chain allows. A low calorie, zero net carb product would require major Pasta manufacturers to invest significant resources to revamp their manufacturing process. The high barriers to entry for legacy manufacturers create an opening for It's Skinny to exploit. We want to move as quickly as possible to develop the low calorie pasta segment.
It's Skinny will use proceeds from this funding round to fuel Marketing investment that accelerates our consumer acquisition in both the digital and retail arenas.
See Perks page
Yes, we will hold an Investor Webinar about once a month, be sign up for our email list to ensure you are notified when events may occur.
Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits.
12-18 months. All incremental funding is intended to be accretive on a price/share and enterprise value basis. Company’s total funding goal is $5M for current phase of fundraising with only a portion coming from this offer.
Intended liquidity event via secondary market sales or outright company sale targeted in 36-48 months.
Primary: Pasta category; Secondary: Pasta category adjacencies
To date, we’ve limited investment participation in the company to a select group of fewer than 50 investors
Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment
No, costs are the same, regardless of how you invest.
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