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Top 3 Reasons to Invest

1. Surging Sales

$9.3M

Trailing 12-month revenue

Top Selling Pasta on Amazon

80%+

80%+ Annual growth since 2020

2. Backed by Leading Investors

Tim Draper

Legendary Venture Capitalist

Kip McClanahan

Managing Partner at Silverton Ventures

Elevator Syndicate

Industry leaders from business, health, and wellness

3. Massive Market Opportunity

TODAY

It's Skinny Annual Sales (2020-2023)
Includes YTD actuals through Nov. + projected sales for Dec.
Includes YTD actuals through Nov. + projected sales for Dec.

OPPORTUNITY

$1.76B immediately addressable market
  • 50 million people need a pasta that works for them
  • 20,000+ New Retail Doors
  • $131B Global Pasta Market
Includes YTD actuals through Nov. + projected sales for Dec.

How Your Investment Will Accelerate Our Growth

We plan to use capital from this funding round for marketing investment that accelerates consumer acquisition in both the digital and retail arenas. Past performance shows that we can efficiently ramp up our marketing spend to drive more customers across all of our sales channels:

Retail Distribution
While our products are sold in over 6,000 retail locations nationwide, including major grocery chains like Publix, we fund the capital-intensive expansion of our brick-and-mortar store distribution  while also increasing same-store velocity with at-shelf promotions
Direct Marketing
We can accelerate our direct-to-consumer model via our website by investing in efficient and effective traffic drivers like Facebook ads and email marketing to our robust customer email list to drive sales and repeat purchases.
Digital Marketplaces
Leverage digital marketing strategies to drive awareness and findability of our products on e-commerce sites like Amazon, Instacart, and retailer websites.

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Founding Story

Why We Founded It’s Skinny

After a health diagnosis forced our Co-Founder & CEO Bryan Guadagno to change his diet, he realized “healthy” food brands were anything but healthy. These brands loaded their products with carbs, unhealthy vegetable oils, and inorganic and artificial ingredients. With 50 million others looking for healthier options that fit their diet, Bryan knew there had to be a better way. He teamed up with Michelin-star chef Elad Barkan to make it a reality.

Making Pasta Work for Everyone

1 in 7 people in the U.S. consume a low glycemic diet due to health conditions such as diabetes, celiac, or Crohn’s disease, or due to dietary restrictions, yet low glycemic pasta options only make up less than 1% of the total pasta market. Simply meeting the demand of low glycemic dieters presents a multi-million dollar opportunity. This leaves millions of consumers who cannot fill their pasta needs.2

Current Pasta Category Composition

It's

Zero Net
Carbs

It's

Low
glycemic

It's

Gluten
Free

It's

Paleo

It's

Keto
Certified

It's

4.5 Calories per Serving

What if pasta was different?

At It’s Skinny, we are changing the way the world eats pasta by providing a delicious, healthy low-glycemic pasta option. Our pasta is made from Konjac, a commonly used plant from Asia full of fiber, remarkably low in carbs, and great at capturing rich, bold flavors just like traditional pasta. 

Leading Sales in a Fast-Growing Market Segment

It’s Skinny can be found in over 6,000 retail stores and is the #1 selling pasta on Amazon with a 35% repeat purchase rate. That’s led to 80%+ annual growth since 2020 and our current $8M trailing 12-month revenue.

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Backed by Tim Draper and Other Leading Investors 

Some of the top investors in the world are taking note of the opportunity in It’s Skinny. Tim Draper awarded us a $1 million investment on Meet the Drapers. We’ve also received investments from a who’s who of health, marketing, and finance experts. This is your opportunity to become an It's Skinny shareholder alongside an exclusive club of successful entrepreneurs, noteworthy investors, and industry experts.

Joel Marion
Founder of Biotrust
Josh Bezoni
Founder of Biotrust
Dan Fleyshman
Founder of Elevator Nights and Elevator Studio
Bobby Casto
Billionaire Real Estate Investor
Aaron Cordovez
Top Seller on Amazon
Rob Dial
Influencer / Podcaster
Troy Ericson
Email Marketing Thought Leader
Mike Geary
Affiliate Marketing Thought Leader
Kip McClanahan
Managing Partner at Silverton Ventures
Ricky Joshi
Founder of Saatva Mattresses
Harlan Waksal
Lyra Pharmaceuticals
John Talbott
Marketing Professor at Indiana University
Elevator Syndicate
Industry leaders from business, health, and wellness
Edgar Machuca
Grammy Award Winning Music Producer

Secured One Million Dollar Investment after Winning Season 5: Meet the Drapers

Our Roadmap to 2025

We're expanding our product line, entering new markets, and enhancing our sustainability efforts. Our goal? To make It's Skinny a household name for anyone seeking a healthier lifestyle without giving up the foods they love.

Q1 24

Largest Club Rotation to Date:

+50% order over last year

Q1 24

Mac & Cheese Digital launch:

Our first expansion outside of the Pasta category

Q3 24

Secure first Mass Channel Distribution:

We plan to expand the retail product offering nationally.

Q1 25

National Advertising Campaign:

We aim to launch a digital advertising campaign to drive trial and awareness of product line 

Q2 25

National Launch of 2nd Product Line:

Multi-SKU launch into a new food category

Exclusive Investor Perks

Opportunity ends in
00
Days
00
Hours
00
Minutes
00
Seconds

Invest and be eligible to receive exclusive perks:

Invest $1,000+
Free T-Shirt & Hat
Invest $5,000+
Receive 1% bonus shares
Free Hoodie, T-Shirt & Hat
Invest $10,000+
Receive 2% bonus shares
Zoom call with the CEO
Free Hoodie, T-Shirt & Hat
1 month supply of It’s Skinny Pasta
Invest $25,000+
Receive 3% bonus shares
1 on 1 with the CEO
Free Hoodie, T-Shirt & Hat
2 month supply of It’s Skinny Pasta
Invest $50,000+
Receive 4% bonus shares
Dinner with CEO
Free Hoodie, T-Shirt & Hat
3 month supply of It’s Skinny Pasta

All Bonus Shares (if any) will be issued after the completion or termination of this Offering.

Invest In A Visionary Team

Bryan Guadagno
Co-Founder, CEO & Director

Bryan is the co-founder of It’s Skinny. Bryan has a diverse financial and operational background serving as an operating executive, financial advisor, and investment banker with more than 10 years of experience in Consumer Packaged Goods (CPG), financial services, management consulting, and wealth management industries. Bryan has led sell-side and buy-side efforts in consumer goods since 2017. In 2017, he aided in the acquisition of Original Soupman from bankruptcy. In 2019, he led the buy-side efforts for a $28M bid to buy Gatti’s Pizza out of bankruptcy. Bryan also led several notable sell-side fundraising efforts in consumer goods for well-recognized brands like Sugarfina and Good Wipes.

Elad Barkan
Co-Founder, Head of Product, & Director

Elad is an expert in product development, specializing in Konjac. He boasts more than 20 years of leadership in the food and production space, over 10 years of which were spent working with Konjac. Elad has a unique palate, which aided him as a chef at a 3 Michelin-star Italian restaurant in Italy. Elad has also brought companies public, most notably, as a Board member in an Israeli-Canadian public company, listed in Canada (CSE). 

Barb AxelsoN
Co-Founder and VP of Sales

Barb has an impressive background with over 25 years of experience in Sales and Management within the CPG industry between Unilever and Campbell Soup Company. During her time working with large CPG manufacturers,
Barb learned the value of relationship-based selling which she has leveraged in her transition to startup CPG brands. As a co-founder of It's Skinny, Barb has grown distribution to an impressive 6,000 retail doors in just 2.5 years.

FAQs

Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

When will I get my investment back?

The Common Stock (the "Shares") of It's Skinny (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: invest@itsskinny.com

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

What’s your share price?

$2.32 + a 2% investor fee for each transaction.

What is the minimum investment size?

$999.92 + 2% investor fee, total $1019.92

What kind of shares are you issuing?

Common

How much are you raising? 

Approximately $1.235M

What is the current valuation of the company?

$35M pre-money

Why Should I Invest?

The company offers a unique and proprietary product — a low-calorie, low-carb pasta made from konjac plant — that stands out in the booming health food sector. It taps into the significant demand from consumers with dietary restrictions, such as those with diabetes, celiac disease, or those following ketogenic, paleo, or Whole30 diets. Furthermore, "It's Skinny" has demonstrated impressive traction with substantial sales growth, notable endorsements, and a strong online presence, particularly as a top seller in the Italian Pasta category on Amazon. The brand's mission to become a leader in the Low Glycemic Pasta market within two years underscores its ambition and growth potential. With an addressable market valued at $1.7 billion and a product that aligns with current health trends, investors have the opportunity to be part of a company that's not only reshaping the way we think about pasta but is also poised for significant financial growth. The combination of an experienced team, a clear strategic vision, and a product that caters to an urgent consumer need creates a persuasive case for investment.

How Does It's Skinny Make Money?

"It’s Skinny" generates revenue through a multi-channel approach:
• Online Sales: Leveraging e-commerce platforms like Amazon, where they are a top seller in the Italian Pasta category, and their own website, which is supported by digital marketing strategies including Facebook ads and email marketing to a substantial subscriber list.
• Retail Distribution: Their products are stocked in over 6,000 retail locations nationwide, including major grocery chains like Publix, indicating a strong physical retail presence.
• Direct Marketing: Utilizing a direct-to-consumer model via their website, supported by a robust customer email list and SMS marketing to drive sales and repeat purchases.

This diversified strategy enables them to capture different segments of the market, from online shoppers to traditional retail customers, enhancing their revenue streams and market penetration.

How Do I Know People Will Buy This Solution?

The company has reported a run rate of $10 million in sales, with year-over-year growth of 80-100% since inception, indicating a strong and growing demand for their product. They've also successfully penetrated retail markets, with their pasta available in 6,000 retail doors including major outlets like Publix, and club stores such as BJ's and Sam's Club, further validating consumer interest. Moreover, "It's Skinny" has secured the top spot on Amazon in the Italian Pasta category, which not only reflects their e-commerce strength but also suggests a positive reception from online consumers. Endorsements from high-profile individuals and positive customer testimonials serve as additional proof that there's a real appetite for their low-carb, low-calorie pasta alternatives. All these factors combined suggest that "It's Skinny" has a product that resonates with consumers, fulfilling a specific need in the food industry that is likely to drive continued purchases.

Why Didn't A Bigger Company Do This Already?

The category has seen the largest Pasta manufacturers quickly follow trends (gluten-free pasta) where their Supply Chain allows. A low calorie, zero net carb product would require major Pasta manufacturers to invest significant resources to revamp their manufacturing process. The high barriers to entry for legacy manufacturers create an opening for It's Skinny to exploit. We want to move as quickly as possible to develop the low calorie pasta segment.

How do you plan to use the proceeds from this funding round?

It's Skinny will use proceeds from this funding round to fuel Marketing investment that accelerates our consumer acquisition in both the digital and retail arenas.

What perks do I get for investing?

See Perks page

Can I attend a live webinar?

Yes, we will hold an Investor Webinar about once a month, be sign up for our email list to ensure you are notified when events may occur.

How do I get a return on my investment?

Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits.

How long are you expecting the company to operate before needing another round?

12-18 months. All incremental funding is intended to be accretive on a price/share and enterprise value basis. Company’s total funding goal is $5M for current phase of fundraising with only a portion coming from this offer.

What is the exit plan for the company?

Intended liquidity event via secondary market sales or outright company sale targeted in 36-48 months.

What industries are you currently focused on?

Primary: Pasta category; Secondary: Pasta category adjacencies

How many investors do you have already?

To date, we’ve limited investment participation in the company to a select group of fewer than 50 investors

When will I receive my shares?

Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment

Are there higher fees if you invest via credit card vs. ACH?

No, costs are the same, regardless of how you invest.

Will you be paying out dividends to investors?

No.

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